We Can It
A phone scans the QR code on a We Can It can, opening a live analytics dashboard

The Team Behind the Best Private-Label Canned Water

Water is the world's #1 drink. Make it yours.

Essential to life and the base of every other beverage, water is the one product every audience already reaches for. We put your brand on it, produced fast and sustainably, then connect every can with QR and AI so each sip becomes engagement, data, and loyalty.

Scan the can, open the dashboard. Every unit becomes measurable.

~21days
Design approval to delivered product
100/min
Production capacity, cans per minute
504
Low minimum, scaling to full pallets
5.0
Client rating across delivered work

The Integrated, QR-Powered Can

A can is not packaging. It is your launch's most-held touchpoint.

Every can we produce can carry a unique, brand-styled QR that turns a physical unit into a measurable channel. For a product launch, that means the object in a customer's hand becomes a live line into engagement, first-party data, and the story you want told, all under your control.


Leadership

A team that treats your brand like their own.

Hand We Can It your launch and you feel it right away: the calm of working with people who have run brands, supply chains, and products at the highest level.

Their obsession with on-time delivery means your cans arrive exactly when your moment does. Their eye for brand makes the product look and feel worthy of your name. And their instinct for technology turns every can into a live, measurable connection with the person holding it.

We are reimagining how brands create immersive experiences through the most consumed liquid on earth, water, beautifully packaged in premium, recyclable aluminum. Then we put AI to work on the data behind it, so a single event keeps building relationships with your customers long after the water ships.

Ricardo Videtta

Ricardo Videtta

Co-Founder & CEO

Sets vision and owns the relationship on strategic accounts. Two decades opening doors across hospitality, retail, and premium brands that expect a launch-ready, world-class can.

Flamingo PaperThe Why People
Fred Morgenstern

Fred Morgenstern

Co-Founder & Head of Manufacturing

Brings manufacturing innovation to our production lines. He's also the Founder & CEO of Captiva Containers, a leading full-service provider of recyclable PET packaging solutions.

Captiva ContainersMovilway
Shaila Valera

Shaila Valera

COO

Runs the full operation, from purchasing and production to on-time delivery. She is the reason an idea becomes a finished can in hand, on time, on spec, and ready for the moment.

L'OréalBATNielsen
Javier Aguilera

Javier Aguilera

CTO & Digital Products

Builds the technology and AI-powered systems that turn every can into a connected, measurable brand channel.

McDonald'sOpen English
Alan ShlesingerAdvisor

Alan Shlesinger

Finance & Growth

Advises on finance, operations, and the commercial engine behind a scaling world-class beverage business.

Eduardo AriasAdvisor

Eduardo Arias

Strategy

Brings a strategic lens to growth and partnerships, sharpening how We Can It reaches premium markets.

ParamountSony

Ready to put
your brand on the can?

Design your can and get an instant quote in minutes.

Frequently Asked Questions

What is We Can It's minimum purchase order?
Our standard minimum is 21 cases, which is 504 cans (24 cans per case). That is far below typical 10,000-unit industry minimums, so you can run a single event or pilot without overcommitting. Use the instant quote calculator to price your mix.
How many cans are in a case?
How long does it take?
What water and can options are available?
How does pricing work?
Where do you produce and ship?
Already have a beverage ready to scale?