Strategy spotlight
The Digital Caddie at Miami Golf & Country Club
Miami Golf & Country Club is a classic championship property: coastal luxury, unparalleled service, and 18 holes rooted in tradition. A country club setting built for members who expect every round to feel elevated.
Here is how we would turn every round there into an interactive experience. This concept shows our strategy for courses like Miami Golf & Country Club.
One can. Endless value.
Custom can design
A forest-green can that carries the club crest, the course map, and a Scan to Unlock invitation. Premium in the hand, unmistakably Miami Golf & Country Club.
The Digital Caddie
One scan opens hole-by-hole guidance, live scoring, pro tips, offers, and rewards. Every can becomes a unified golfer identity that personalizes the experience across every touchpoint of the round.
A new revenue engine
Sponsored holes, in-round F&B offers, membership conversion, and data-driven sponsorship activation. The same engagement model BCG credits for doubling sponsorship value at leading sports organizations.
The can design
Tradition on the outside. Technology on the inside.
Three faces, one story: the club crest front and center, the full course illustrated on the side, and a QR code that unlocks the Digital Caddie Experience. Purified water, premium aluminum, and a design worthy of the clubhouse.
- Club crest and brand colors on a forest-green body
- Hand-illustrated 18-hole course map
- Scan to Unlock invitation with the Digital Caddie QR code
The strategy
Every hole. Every player. Every time.
The full Digital Caddie program mapped onto the course: 18 championship holes, hole-aware guidance, pro tips, offers, and rewards that connect the physical round with a digital experience the way leading sports organizations do.
Ready to elevate your course?
Book a complimentary session with our team to design your can and plan your launch.
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your brand on the can?
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