Strategy spotlight
The Digital Caddie at Miami Lakes Golf Club
The recently redesigned Miami Lakes Golf Club sprawls over 100 acres in the award-winning planned community of Miami Lakes. A unique property in a true country club setting with championship golf, a driving range, and a practice area.
Here is how we would turn every round there into an interactive experience. This concept shows our strategy for courses like Miami Lakes.
One can. Endless value.
Custom can design
A forest-green can that carries the club crest, the course map, and a Scan to Unlock invitation. Premium in the hand, unmistakably Miami Lakes.
The Digital Caddie
One scan opens hole-by-hole guidance, live scoring, pro tips, offers, and rewards. Every can becomes a unified golfer identity that personalizes the experience across every touchpoint of the round.
A new revenue engine
Sponsored holes, in-round F&B offers, membership conversion, and data-driven sponsorship activation. The same engagement model BCG credits for doubling sponsorship value at leading sports organizations.
The can design
Tradition on the outside. Technology on the inside.
Three faces, one story: the club crest front and center, the full course illustrated on the side, and a QR code that unlocks the Digital Caddie Experience. Purified water, premium aluminum, and a design worthy of the clubhouse.
- Club crest and brand colors on a forest-green body
- Hand-illustrated 18-hole course map
- Scan to Unlock invitation with the Digital Caddie QR code
The strategy
Every hole. Every player. Every time.
The full Digital Caddie program mapped onto the course: 18 championship holes, a north and south loop strategy, water on 14 of 18 holes, and risk and reward moments at holes 5, 11, 15, and 17 where smart content meets smart play. Geospatial, hole-aware content elevates every live moment, connecting the physical round with the digital experience the way leading sports organizations do.
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