Strategy spotlight
The Digital Pro Pilot at The Concours Club
The Concours Club sits beside Opa-Locka Executive Airport as Miami’s automotive country club. Its circuit features FIA-certified components and extensive safety systems, creating the ideal environment for high-performance driving.
Here is how we would turn every track day into an interactive experience. This concept shows our strategy for circuits like Concours.
One can. Endless value.
Custom can design
A carbon-black can that carries the club crest, the circuit silhouette, and a Scan to Unlock invitation. Premium in the hand, unmistakably Concours.
The Digital Pro Pilot
One scan opens circuit guidance, live timing, Pro Pilot tips on the irrigate skid pad, lounge offers, and rewards. Every can becomes a unified driver identity that personalizes the experience across every touchpoint of the track day.
A new revenue engine
Sponsored corners, paddock F&B offers, membership conversion, fleet experiences, and data-driven sponsorship activation. The same engagement model BCG credits for doubling sponsorship value at leading sports organizations.
The can design
Prestige on the outside. Technology on the inside.
Three faces, one story: the club crest front and center, the circuit silhouette on the side, and a QR code that unlocks the Digital Pro Pilot Experience. Purified water, premium aluminum, and a design worthy of the paddock lounge.
- Club crest and Concours gold on a carbon-black body
- 2+ mile circuit silhouette and skid pad callout
- Scan to Unlock invitation with the Digital Pro Pilot QR code
The strategy
Every corner. Every driver. Every session.
The full Digital Pro Pilot program mapped onto the facility: the 2+ mile FIA-certified circuit, the 200 ft irrigate skid pad, exclusive access to the club’s fleet of factory-built BMW M2 CS race cars, and check-in at the paddock lounge. Session-aware content elevates every live moment, connecting the physical track day with the digital experience the way leading sports organizations do.
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